Rough Luxe is one of the hottest things around and here at tuiss we adore the idea, it’s a worldwide brand and includes hotels, shops and restaurants. Rough Luxe mixes up the old and the new, whether it be objects, the furniture or the building itself. Luckily we have a hotel in London which is currently the place to be seen.

At London’s Rough Luxe hotel you can expect to find distressed walls sitting comfortably alongside beautiful fittings and luxurious fabrics. If you just fancy dipping just your toe into Rough Luxe then you can always drop in for a bite to eat. Even if it’s not your cup of tea, it’s difficult not to be moved by the RL concept of luxury. Maybe we all have a little luxury in our lives?

It is a new way of looking at luxury as part of time and not just as an object of consumption. Luxury should be an enriching personal experience and not simply the ownership or utilisation of an expensive object. It is a different definition of luxury: time for reflection, the intellectual value of objects – of art, nature, culture, our environment and the people around us, of social and cultural experiences linked to locations as well as the ‘consumable’ items; food, lifestyle objects and events.