London Undercover is the brainchild of designer Jamie Milestone. The master plan is to bring to life what is generally seen as a boring and disposable item and turn it into a must have talking point. Some of the umbrella designs are quirky designs, such as breakfast and fish and chips, but some are just pure class and will look superb on the arm of any stylish being.
An obvious canvas for expression, the designs aim to encourage people to enjoy and take pride in what is, an indispensable, quintessentially British accessory.
London Undercover not only touches on print, but also the elemental, functional parts of the design. In keeping with the British ecological ideology, almost every aspect of the product and process has been designed with a fresh environmental approach.
